Google 2015 version of ranking up and down indicators

The factors Google put on the list as being more important in 2015 are:

  • User experience metrics (all of them)
  • Shorter title tags
  • Original content
  • Engaging content that provides an answer, teaches, informs, is useful, delights
  • Original images
  • Quality site design
  • Descriptive meta description

The factors that he would go as far as to call deprecated, as in, no longer used by Google are:

  • Keywords
  • Focus on longtail phrases
  • Focus on ranking for specific keyword phrases
  • Lean code

The long tail does seem to be dead, it is more about the whole site experience and broader keywords than going after the big blue pineapple chair anymore.

Others added that responsive (mobile) friendly design and schema should be added to the list. I’d agree with that. But there is a lot more discussion around what should and should not be on these lists.

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