- Write your e-newsletter as an email to a favorite client – don’t add graphics, don’t use headers or footers instead just keep it a simple plain text email. You’ll be amazed at the response. This keeps it personal and helps you avoid sounding like a salesman.
- Add a contest or giveaway – give your customers a reason to open these emails, keep it fun.
- Keep it simple, too much information and they will pass it by.
- Make sure you have one goal in mind and create a strong call to action for that goal in a color that stands out – to invite the reader to take action.
- Test it – send it out, look at it on your mobile device and make sure it looks good on a smart phone.
- Pair down the copy – take out all the unnecessary copy, keep it as simple as possible.
- Bold important concepts
- Use strong sub heads to break out copy. Think of those sub heads as headlines and take time to make them catch the eye.
- Send the Enewsletter from a Human Being – instead of sending it from a company name use a real person’s name.
- Use an outside service: I’m still amazed to find clients emailing mass emails from their personal accounts. This is a great way to get your email blacklisted and you won’t have deduping and proper unsubscribes. So most likely, you are not following the law.
100 Spam Trigger Words & Phrases To Avoid
(Note: I am going to assume you are not using words like sex, Viagra and other spam filter trigger words in an honest e-campaign, so obvious ones like that have been intentionally left out of this list.)
#1 100% satisfied 4U Accept credit cards Act Now! Additional Income Affordable All natural All new Amazing Apply online Bargain Best price Billing address Buy direct Call Call free Can’t live without Cards Accepted Cents on the dollar Check Claims Click / Click Here / Click Below Click to remove Compare rates Congratulations Cost / No cost Dear friend Do it today Extra income For free Form Free and FREE Free installation Free leads Free membership Free offer Free preview Free website Full refund Get it now Giving away Guarantee Here Hidden Increase sales Increase traffic Information you requested Insurance Investment / no investment |
Investment decision Legal Lose Marketing Marketing solutions Message contains Money Month trial offer Name brand Never No gimmicks No Hidden Costs No-obligation Now Offer One time / one-time Opportunity Order / Order Now / Order today / Order status Orders shipped by priority mail Performance Phone Please read Potential earnings Pre-approved Price Print out and fax Profits Real thing Removal instructions Remove Risk free Sales Satisfaction guaranteed Save $ Save up to Search engines See for yourself Serious cash Solution Special promotion Success The following form Unsolicited Unsubscribe Urgent US dollars Wife Win Winner Work at home |
Bottom line: Avoid using these spam filter trigger words in your e-campaign subject line if you can. Be creative, and find a different way to say it!